Against a fabulous back drop of the artwork of Patrick Hallissey and Jo Barber at Trowbridge Town Hall Arts (www.trowbridgearts.com) we saw a full house for Iona Rowland’s talk on Social Media and Marketing for Artists.
Iona Rowland was born in Derby in 1990 and studied Fine Art at Kingston University from 2010-2013, before attending Sotheby’s Institute of Art in New York in 2015. Since graduating, she has exhibited widely across the UK in both solo and group shows. Key exhibitions include Indelible Traces at Nolias Gallery, London; MMNTM at Bohunk Institute, Nottingham; Regram at Slate London; A Futuristic Woman at Square Gallery, London; T2 Shoreditch, London; ING Discerning Eye 2017; Derwent Art Prize 2018; and group shows at GX Gallery in Camberwell, London. Creating artwork for the public realm continues to be at the core of her practice – this year, the artist has delivered major commissions for Shaftesbury PLC, Boom Cycle, and Derby County Football Club (in collaboration with Umbro). Her large scale paintings have been the subject of several feature films including Inspiring People by Beyond Time TV; and The Revival, a Mike Rymer film featuring Solomon O.B and sponsored by Weekend Offender. In 2019 filmmaker Phil Cooper will release a documentary film around the artist’s monumental commission Starry Starry Night. Iona Rowland’s work is held in private collections across the world.
Through a dynamic presentation and both individual and group exercises, Iona Rowland helped attendees understand how to create a sustainable income from their creative practice, how to forecast, and how best to balance studio time with administration and marketing. She explored new ways of reaching and engaging with collectors, commissioners and collaborators and explained how to identify new work opportunities in every day life.
Following the presentation Iona provided both a group and individual sessions providing guidance tailored to the individual practice of each artist. Feedback from the event was excellent with one attendee commenting that the advise she had received was a “game changer”.
Many thanks to Iona for providing such a thought provoking and engaging event.
ionarowlandart.com | @ionarowlandart